Volcom è conosciuta per gli svariati usi grafici del suo logo, il Volcom Stone, e per il suo motto: "Youth Against Establishment". È anche promotrice della campagna "Let the Kids Ride Free". Volocm Inc. possiede inoltre l'etichetta discografica Volcom Entertainment.
Volcom sponsorizza surfer, skateboarder e snowboarder:
Skate
Geoff Rowley,Angel,Nicolò Gualtieri, Giorgio Di Dato, Cardenas,Rune Glifberg, Mark Appleyard, Dustin Dollin, Jake Duncombe, Jaiden Sharpe, Frazer Miller, Caswell Berry, Johnny Crash, Ryan Sheckler, Lexi Lorin Darrell Stanton, Keshav Saharia, Javier Sarmiento, Dennis Busenitz, Aaron Suski, Alan Petersen, Shaun White, Matt Dove, Collin Provost, Skelia Stilosa, Lauren Perkins, Shane Cross, Nick Dompierre, Angel Ramirez, Andrew Robinson, Frazer Miller, Jai Sharpe, James Carter, Chima Ferguson, Brandon Westgate, Tony (Anthony) Skaalerud, Brianne Maravel, Nicole L. e Mike M.giorge l. m. joshua knoksvil]Surf
Bruce Irons, Alessio Gualtieri (pupix),Dean Morrison, Ozzie Wright, Gavin Beschen, Mike Morrissey, Nate Tyler, Alex Gray, Petia Blume, Shawn Barron, Randy Bonds, Dave Wassel, Jay Quinn, Tyler Smith, Bol, Gony Zubizarreta, Derek Dunfee, Marcelo Trekinho, Kyle Garson, Tom Dosland, Marcus Hickman, Kilian Garland, Claire Bevilacqua, Sarah Hoffert, Dusty Payne, Andrew Doheny, Ezekiel Lau, Blake Jones, Coco Ho, Chris Rose, and Sanoe Lake.samuel tighe, thomas robinson, ellen hodges, thomas barker, nathan elsley, ben dajkovich, daniel mc, James 'The Colonel' Talbot, Ed 'Wipeout' Coleman
Snow
Terje Haakonsen, Shaun White, Gigi Ruf, Petia Blume, Elena Hight, Bjorn Leines, Wille Yli-luoma, Joel Mahaffey, Erik Leines, Jamie Lynn, Bryan Iguchi, Seth Huot, Micah Mcginnity, Janna Meyen,Danny Kass, Travis Rice, Eddie Wall,Cheryl Maas, Eero Niemela, Mark Landvik, Chris Demolski, Chris Smith, arron sadgrove
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